Student Information

Student Name

Kristin Stueben




Internship Information

Company/Organization: Universal Music Group

Mentor(s):Alex Fontanez

Topic of Internship

Urban Promotions

Background Information

With offices in 77 countries, Universal Music Group is the world’s largest music company. UMG’s global operations include everything from recorded music, music video and DVD, to music publishing. UMG’s recorded music business is the largest in the world including a diverse fourteen principal music labels that you may be more directly familiar with under UMG: Island Def Jam Music Group, Interscope A&M Records, Geffen Records, Lost Highway Records, MCA Nashville, Mercury Nashville, DreamWorks Nashville, Mercury Records, Polydor, Universal Motown Records Group, Decca, Deutsche Grammophon, Philips, Verve Music Group. Between these exceptional labels there is a tremendous all-star line up from multi-platinum artists like 50 Cent, Mariah Carey, and 3 Doors Down, to Stevie Wonder, Lindsey Lohan, U2 and many more. Year after year the CEO of UMG, Doug Morris and his management team, continue to bring UMG’s success to new levels. Recent UMG hits include 50 Cent's The Massacre, Mariah Carey's The Emancipation of Mimi, The Game's Documentary, The Black Eyed Peas' Monkey Business, as well as carryover sales from Gwen Stefani ( Love.Angel.Music.Baby), The Killers (Hot Fuss) and Akon (Trouble ).

Summary of Internship

As an intern within the Urban Promotions Department of Universal Music Group, I have been given the opportunity to get a glimpse of almost every aspect of the music industry behind the scenes. My main focus for each day would initially begin with a routine check of BDS charts to monitor the radio airplay of songs by our artists and thorough the day I would visit the Finance department which works hand in hand with promotions. In my Urban Promotions Department we would analyze the Urban and Urban A/C (Adult Contemporary) BDS charts to track our Motown Records artists’ songs from the first time they were given a spin on a radio station all the way until that day’s plays. I have been given the opportunity to see the influential parts that promotions play on the release of an album from how hectic the process is to choose a single to release to radio all they way through the planning of promotional events to promote the album, providing the proper funds to make sure that these events occur, to organizing television appearances.

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