Student Information

Student Name

Fernando Echeverry




Internship Information

Company/Organization: Innovations & Development Inc

Mentor(s):David Demar

Topic of Internship

Industrial Design

Background Information

Innovations and Development Inc. (IDI) is an innovation service company that companies can hire or work with for new designs and inspiration. IDI is known for conducting ideastorms, which involves using customers and consumers in observational studies for new ideas. Often companies work with IDI to find a solution to a problem or to evolve a design; sometimes companies just want some fresh ideas and sketches. IDI helps brainstorm and process each step of producing a product, from conception to distribution to sales of the final product. IDI is a company that focuses on 50% product design and 50% package design. IDI's clients include Smuckers, Coca-cola, Abbott Laboratories, Colgate-Palmolive, GE Appliances, Samsung, and Whirlpool. IDI is one a the very few industrial design companies that made a big impact on the design world.

Summary of Internship

Anyone interested in the field of industrial design could benefit from the vast expertise displayed by the team of designers at Innovations & Development Inc. They are a group of skilled veterans in their field and work on an array of different projects from companies both big and small. They have helped the biggest, most famous companies such as Black & Decker, Church & Dwight Co., Pepsi Co., and many, many others. My experience in this internship exposed me to the full range of work that the profession comes with, from the involved process of brainstorming and designing, to the everyday duties of setting up for meetings and presentations. Although their skills and ingenuity far surpassed my own, my thoughts and feedback were always welcomed and my suggestions were taken seriously. It was an overall good introduction into the work life of an industrial designer with a friendly, admirable group of innovators.

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