Student Information

Student Name

Tamara Tskhvediashvili




Internship Information

Company/Organization: Prada

Mentor(s):Jeremy Knedler

Topic of Internship


Background Information

Prada, the name alone stands for luxury and elegance. The House of Prada has been recognized all over the world as one of the leading high-end luxury brands to date. Mario Prada started the Prada label in 1913, designing and selling handbags, shoes, trunks, and suitcases though two boutiques in Milan. When the signature Prada suitcases, made from heavy, cumbersome walrus skin, proved to be ill suited for air travel, Prada concentrated on designing exquisite leather accessories and waterproof handbags. In 1978, Marioís granddaughter, Miuccia Prada, took over the company. Miuccia was a former mime who had spent five years studying at Milanís Teatro Piccolo, and had a PhD in political science. The label was still mainly a leather goods manufacturer at that point, and had been struggling financially for several years. Competition from other fashion houses like Gucci had taken its toll. Miuccia turned things around and steered the House of Prada towards the world of haute couture. Miuccia had been making black waterproof backpacks since 1970, out of a nylon fabric called ďPoconeĒ. She unveiled the classic Prada handbag - simple, sleek, black nylon Ė in 1985 and became an overnight sensation. Prada hit the runway in 1989 with its prÍt-a-porter collection, with elegant, simple pieces featuring clean lines, luxurious fabrics, and basic colors. The fashion world took notice, and Pradaís popularity skyrocketed. Since then, Prada has gone on to open boutiques in dozens of cities and countries across the globe.

Summary of Internship

Having the opportunity to intern at such an essential part of fashion, I have gained an experience unlike any other. Being a part of the crew at Prada, Iíve had the chance to meet extraordinary people and gain a perspective on the fast pace world of fashion. Although my daily tasks may seem mere, my participation and enthusiasm is always high. My mentor loads me with daily tasks involving changing certain things around the store, helping out costumers and interacting with them. Being at my internship, Iíve gained an appreciation for art and architecture. Iíve learned about prominent figures in fashion and art, a coexisting world. Part of my other tasks includes traveling around the store running errands and anything else that is assigned to me. Every Thursday is a new adventure with events coming and going, there is always something to look forward to.

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