Student Information

Student Name

Adrienne Lorick




Internship Information

Company/Organization: Planet Hollywood New York

Mentor(s):Ayana Brown

Topic of Internship

Public Relations

Background Information

In 1991 founder Robert Earl opened his first Planet Hollywood Restaurant and Bar in New York City on 57th street between 6th and 7th avenue. Planet Hollywood opened drawing crowds due to its museum like quality; its decor consisted of a multitude of real film and television costumes, props, and memorabilia. In the year 2000 Planet Hollywood opened in the heart of New York City’s Times Square. Later when the restaurant became more popular celebrities such as Whoopi Goldberg, Arnold Schwarzenegger, and Demi Moore came into the restaurant making appearances, which helped bring in more potential customers since everyone wanted a chance to get a glimpse at the stars who were coming in. Founder, Robert Earl, along with original partners and stockholders Bruce Willis and Sylvester Stallone, continue to steer Planet Hollywood toward exciting and new endeavors while enlisting the star power of Hollywood's brightest celebrities. With world-class gaming, live entertainment, distinctive dining and out-of-this-world shopping, Planet Hollywood provides guests of every age an unrivaled and unforgettable entertainment experience.

Summary of Internship

Interning At planet Hollywood I shadow my mentor Ayana Brown who is the Public Relations Manager. I start my day off going into the office and searching through the weekly magazines looking for articles on celebrities and new talent that are in the New York area. I also look to see if any of the magazines mention the restaurant in any way. When I am not looking through magazines I am working on other side projects such as updating a list of celebrity publicist, different newspapers, and photographers. In my internship I help with coordinating celebrity appearances, by making copies of the event information, which is use to inform those working in the office of who will be coming, when they will come, and what props or special services will be needed to accommodate the celebrity.

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