Topic of Internship
Imagecircle is a boutique agency that focuses on design, print, and production. Based in SoHo, the company’s location in NYC allows the company to work with leading companies in the fashion, luxury, and finance world such as H&M, L’Oreal, Merrill Lynch, and Roberto Cavalli. Imagecirle provides clients with a personal service approach by meeting all of its clients’ advertising and marketing needs: from copywriting, photography, design and concept, photo retouching, ad campaign execution, all the way to the actual printing process. Other clients include Valentino, Moschino, Sony Music, Mavi Jeans, Capitol Records, Vera Wang, and Merrill Lynch.
Summary of Internship
At Imagecircle, my job is mainly to help Mr. Espinal expand his business. In doing so, I work every Thursday to build on a list of prospective companies who can benefit from our services. I do this utilizing websites such as Google Finance, which lists all the contact information I need for companies. After I obtain this information, I have to confirm that everything is correct, which I do by calling the company and speaking to them about our initiative. After ensuring that I we have the correct contact information for the person in charge of marketing, we send off brochures that talk about our company more and set up a meeting to discuss potential business with the company. In doing this I have learned about the importance of communicating in marketing and how essential it is to have this skill. Throughout this experience, my mentor has also taught me the basics to graphic designing and making advertisements using programs such as Quark and Photoshop. He never hesitates to explain something, making this experience rewarding and worthwhile.
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