Company/Organization: Crandall Consulting
Mentor(s):Natascha Crandall, Ph.D.
Topic of Internship
Research - Education
Crandall Consulting is a research and consulting firm founded by Dr. Natascha Crandall, a psychologist and educator who aims to better the educational quality of entertainment for children. With services ranging from curriculum development and formative research to educational consultation, Crandall Consulting assists businesses and organizations that seek to produce television shows and apps for various mobile media platforms. Crandall Consulting has already assisted the works of companies such as Nick Jr., Chorion, Silvergate Media, and Sesame Workshop.
Summary of Internship
My internship at Crandall Consulting gave me the opportunity to learn about the educational value of media on children. I accompanied the research team to local preschools to collect data and determine if episodes of Nickelodeon’s The Tales of Peter Rabbit and YouTube’s Mother Goose Club reached the appeal and educational standards appropriate for preschool television. I had three main responsibilities at my internship. First, I observed children at a local preschool during storybook reading times. It was essential that I noted every reaction, movement and facial expression of the children to accurately determine their attention engagement of each episode. Then, I collected data by interviewing children to measure their ability to comprehend and relate to what happened in an episode. Finally, I was responsible for inputting the data into a spreadsheet to prepare for analysis. The resources and experiences at Crandall Consulting helped me to learn about the educational value of television, the importance of eliciting pertinent information from children and the skills needed when interviewing children.
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