Company/Organization: The Tibet Fund
Mentor(s):Mr. Lobsang Nyandak
Topic of Internship
Social Media/ Non-Profit Organization
The Tibet Fund was founded in 1981 at a time when the international community had seemingly forgotten the people of Tibet, though they remained under Chinese occupation. A small group of U.S. citizens and Tibetan immigrants living in the United States established The Tibet Fund. When His Holiness the Dalai Lama won the Nobel Peace Prize in 1989, the plight of the Tibetan people gained worldwide attention. This generated increased support for The Tibet Fund, most significantly from the U.S. State Department's congressionally mandated Humanitarian Assistance Grant for Tibetans. Over the past 28 years, The Tibet Fund has worked closely with the Central Tibetan Administration to address the health, educational, cultural, economic, and community development needs of the refugee community. While the Fund has steadily increased its program support to more than $5.5 million annually, the arrival of thousands of refugees each year is placing a severe strain on the existing settlement system. The Tibet Fund will continue to focus its efforts on strengthening the exile community, for it is here that Tibetan culture and national identity are being sustained. It is situated in Manhattan, New York.
Summary of Internship
At my internship, I am in charge of social media. Since The Tibet Fund has been inactive on social websites like Facebook and Twitter for a lengthy time, the non-profit organization has failed to attain a large number of audience. I am responsible for reviving the organizationís image through the use of social media, which is honestly great, since it is free publicity. Our goal is to attain at least 10,000 likes on Facebook by the end of the year. To do so, I have been planning a re-launch alongside my mentor, which would fall on the same day as Tibetan New Yearís on March 2. After gaining a solid ground in Facebook, we plan on expanding to other social media like Pinterest, Twitter and FourSquared. We will be using Pinterest to advertise our auction items.
When updating statuses about the organizationís many works, I have to read reports and collect pictures from the event. Doing this is not only academically rewarding because I learn about the plethora of health and economic deficiencies in poor countries like Nepal and India but also rewarding because I am helping an organization that does wonderful work. The Tibet Fund provides opportunities for Tibetan children, students, elders and community members to thrive in exile. I will also be doing mini projects such as recruiting new interns, creating a timeline of the organizationís historical events and making videos on Tibet Fund.
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