Company/Organization: Prana Marketing & Meda Relations
Mentor(s):Angela Thomas Katie Maroldi
Topic of Internship
Marketing & Media Relations
PRANA is an integrated marketing and media relations firm offering a full suite of services for entertainment properties, music artists, theaters, brands, corporations, small businesses and healthcare. PRANA understands the increasing shift of power for consumers in the ever-changing world they live in particularly the new digital space, and can quickly and effectively tailor one’s message so that it will be seen and heard through the all media outlets. Utilizing all distribution channels, PRANA is a one-stop agency that produces results. Through traditional, digital and new media, PRANA creates strategic marketing campaigns that include publicity, advertising, on-line marketing, social media, graphic design, copy writing, website design, advertising placement and production for (radio, television and print) thus creating a brand identity. What sets PRANA apart from other agencies? PRANA is known for connecting clients with opportunities. PRANA will develop the right solutions to insure that the message is delivered and received by the proper demographic. PRANA has so many clients from big names like Cadillac and Missy Elliot to smaller names like The BergenPAC and Taste-d-lite. Recently they have been getting a lot of new music artist like the RokFairies an all-girl group from New York.
Summary of Internship
During the summer, I decided to make the decision of interning at a firm dealing with business. I took the initiative to look at the Senior Experience page, and explore the internships of past students. I knew that I wanted to intern at either a marketing firm or sports management firm. However, I hit a road block when trying to find a local sports management firm. In late August I decided to contact Prana Marketing. My mentor Katie Maroldi gave me an interview and I got the internship. Through my internship, I have been able to experience what the marketing world is all about. I had the chance to do the work of a typical marketer. Because of my internship I have been able to become less socially awkward, in addition to working under pressure, which is something a marketer usually has to do. Every Thursday, I had the task of posting and typing press releases, in addition to posting events on event sites. I learned that the marketing world is quite tedious and it requires great social skills. In order to have a successful company, a marketer must be able to work a crowd. My internship has given me a little glimpse of the business world, a world in which I am eager to explore.
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