Topic of Internship
Fashion: Technical Design and Production
Donna Karan New York is a fashion company based in New York City that has been around since 1984. Created by Donna Karan, the company is design-driven and specializes in ready-to-wear for men and women. The company, part of the Louis Vuitton Moet Hennessy conglomerate, has a huge presence in the fashion world and in luxury department stores everywhere. The designs of the company embody the spirit of life in New York City. The high-end clothing represents every facet of New York living from elegant showpieces to practical garb. From the youthful designs of DKNY to the relaxed pieces in the Pure line, there is something for all customers. The versatile pieces in each line allow a typical New Yorker to have a wardrobe which is as complete and diverse as the city itself. It also allows for anyone in any location to also take part in this New York experience. In every aspect of the company from design to marketing to sales, the energy of the city is brought out. Whether you are shopping in the flagship store on Madison Ave. or are an international customer, high quality and the vivacity of New York can always be found in each item.
Summary of Internship
For Senior Experience, the internship offered at DKNY is within the Technical Design and Production floor. Technical Design and Production deals with direct production of clothing, model fittings, working through alterations, and reviewing lines and collections. At first, I was a little bit unsure as to what an internship at a corporation like DKNY would bring. I found that it was very different from other internships I held in the past. Attention to detail is one of the most important aspects of working in Technical Design and Production. During model fittings, I observed that even small changes in measurement can make a huge difference to a garment and ultimate look. While there were clerical duties such as reviewing line-lists of clothing, making copies, working in excel for tech packs, and sorting through model budgets, there was still so much to be learned. I realized how much work was put in for each individual piece from the design to multiple changes within fittings to either the runway or the store. It was really cool seeing a piece I saw being developed reach stores and the online shop. I also enjoyed being able to have contact with the members of sales, merchandising, and marketing teams since those are the fields within fashion I would want to pursue. I learned a lot about technical details such as measurements and how a designer must combine practicality and aesthetic appeal. One of the most important things I learned during this internship is to keep an open mind and do everything I am tasked with well so I can learn as much as I can and take pride in what I do. Overall, I was very grateful for this opportunity and given a realistic yet rewarding insight of what working in a luxury fashion company means.
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