Student Information

Student Name

Heley Patel

Email

heley.patel97@gmail.com

Academy

Finance

Internship Information

Company/Organization: The FashionEdit NYC

Mentor(s):Sadia Majeed

Topic of Internship

International Relations/Fashion

Background Information

The FashionEdit, located in Midtown NYC, is a one-woman show run by Ms. Sadia Majeed. The FashionEdit, a highly curated collection from Indian designers Payal Singhal and Namrata Joshipura, focuses on marketing and selling South Asian brands in America. The collection spans from contemporary ready-to-wear designs to formal Indian attire to select bridal styles, creating a wide range of customers mainly in the New York metropolitan area. . The FashionEdit has been in business for about a decade now and continuously sees a growth in interest and sales from the American Indian demographic.

Summary of Internship

As an intern for The FashionEdit, I have partaken in some very exciting projects, from meeting a couple of celebrities to even getting to model Payal Singhal’s collection. Every Thursday at The FashionEdit is a new experience with new tasks. Most weeks include tidying up the showroom and working with clients. I mainly help clients with sales. Also at The FashionEdit, I am responsible for helping to increase the social media profile, as marketing is crucial for brands that are not based in America. I help decide how we should market the new lines to get the most customer interaction. Each week at The FashionEdit has enhanced my understanding about the importance of international relations in the fashion world specifically. I am extremely fortunate to have had this experience and gain an immense amount of knowledge. I could not be more excited to take this knowledge with me to college and beyond.

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