Company/Organization: Qualia Media Inc.
Mentor(s):Cari Manning, Kara Ciccione, Tami Kelly
Topic of Internship
Ad Tech/Marketing/Account Management
Qualia Media Inc. is an ad tech agency that has the ability to target specific consumers and reach a marketerís desired audience. Qualia was founded in 2011 by Kathy Leake, CEO, and Niels Meersschaert, CTO. Its technology identifies and associates customers across all of their devices (mobile, tablet, desktop) and platforms (web, app). Qualia serves advertisers in auto, beauty, CPG, entertainment, financial services, retail, tech/consumer electronics, travel, and wireless/telecom industries. Formerly known as Local Response, it changed its name to Qualia Inc. in September 2014 and ranked No. 204 on the 2014 Inc. 500 Fastest Growing Companies list. In January 2016, Qualia merged with BlueCava, leading provider of cross-screen and cross-device technology. The company is headquartered in New York City and has offices in Chicago, Los Angeles, Irvine, San Francisco, Detroit and Boston.
Summary of Internship
As an intern at Qualia, I have gained exposure to the digital marketing and business world. I worked under the Account Management department, which is generally responsible for the management of sales and relationships with the companyís clients. I attended business review meetings and listened to my mentors discuss campaign performance and pacing. I also sat in on conference calls which ranged from discussing client needs and deadlines to communicating with Qualia representatives in different branch offices. Some of my tasks included taking screenshots of ads that were running, completing weekly wrap reports, and using platforms such as DBM, AppNexus, and Salesforce to update account information. The unique aspect of my internship was the fact that Qualia is a small start-up company; being part of such a reputable and rapidly growing company allowed me to first-handedly see the inner works of a business and made me feel like I had a significant impact on the company.
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