Student Information

Student Name

Bhavi Kamania

Email

bhavi.kam98@gmail.com

Academy

IT

Internship Information

Company/Organization: Qualia Media Inc.

Mentor(s):Cari Manning, Kara Ciccone, and Tami Kelly

Topic of Internship

Ad Tech/Customer Success/Marketing

Background Information

Qualia Media is an ad tech agency that was founded in the year 2011 by Kathy Leake, CEO, and Niels Meersschaert, CTO. Qualia's technology identifies patterns of intent across multiple websites and applications to qualify a consumer for targeting. Qualia serves ads to those consumers exhibiting the strongest intent across all their devices such as their mobile, desktop, and tablet. It serves advertisers that are into beauty, consumer electronics, energy, education, retail, technology, etc. Qualia was formerly known as Local Response but rebranded in 2014 and since then it has been ranked 204 on the 500 Fastest Growing Companies list. Its headquarters are located in New York City and also has offices in Boston, San Francisco, Chicago and Los Angeles.

Summary of Internship

As an intern at Qualia, I gained exposure to the business field and the account management department. I worked with the Customer Success team, which is responsible for maintaining strong ties with their clients and management of sales. I learned many new terms that related to the advertising and marketing field. Some of my tasks were to take screenshots of ads that were running, finishing up wrap reports, updating campaign trackers, looking for more contacts to whom Qualia would be able to sell their data to. In order to update campaign pacing and information, we used multiple platforms such as AppNexus, Salesforce, DBM, etc. Even though Qualia is a start-up company, it is well reputed and is growing rapidly. Interning at Qualia was an amazing experience for me because it allowed me to see the inner works of the account management department.

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